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Analytics

Overview

Now that we have reached the last course in our digital marketing lessons we are ready to apply some of the knowledge we learned and get a greater understanding of the data that we work are working with.

Using your travel brand analytics is one of the most effective ways of understanding your website visitors. This can help you to make more informed marketing decisions in the future.

In this course you will learn about Google analytics, how to find relevant data, how to use your analytics, when to use your data and how to extract reports that will tell you more about your business.

By the end of the course you will be able to:

Understand basic elements of Google analytics

Utilise reports to gain a deeper understanding of your audience

Present the data from your analytics account

Understand how the data can assist your marketing campaigns

Set up practical reports and key metrics to analyse the success of your marketing activities

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team