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Content Marketing


Now that you have learned the basic principles of digital marketing and analysed your website performance, you are ready to tackle content marketing. Content is king in today’s digital landscapes where you are competing for the average traveller’s attention at every stage in the user journey.

In this course, you’ll learn the main components of content marketing, why you need to use it, when to use it and the tools that will help you make the most of your content assets. The lessons will guide your through the various ways of utilising your content assets to market effectively to your target audience.

By the end of the course you will be able to:

Develop usable content marketing objectives

Understand how to design creative content assets

Write copy that will attract your target audience

Collaborate when developing content

Correctly publish and distribute your content

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team