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Digial Strategy


Using all of the knowledge you have acquired from the previous lessons you are ready to create a digital marketing strategy that will allow you to effectively manage, monitor and review your marketing activities. Your digital strategy will help you to define clear goals, forecast demand for your travel products/services, identify competitors and understand your unique selling points.

In this course you will learn how to develop and manage an effective digital marketing strategy.

By the end of the course you will be able to:

Create feasible digital marketing goals

Understand the key elements of a successful marketing strategy

Structure, design and write a digital strategy that is easily communicated to others

Use the other course activities to assess your digital objectives

Budget and plan for your digital marketing activities

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team