Using all of the knowledge you have acquired from the previous lessons you are ready to create a digital marketing strategy that will allow you to effectively manage, monitor and review your marketing activities. Your digital strategy will help you to define clear goals, forecast demand for your travel products/services, identify competitors and understand your unique selling points.
In this course you will learn how to develop and manage an effective digital marketing strategy.
By the end of the course you will be able to:
Create feasible digital marketing goals
Understand the key elements of a successful marketing strategy
Structure, design and write a digital strategy that is easily communicated to others
Use the other course activities to assess your digital objectives
Budget and plan for your digital marketing activities
To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.
The Top Travel Marketing Team