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Email Marketing

Overview

As one of the most effective ways to reach out to your customers and potential customers, email marketing plays a key role in all of your digital marketing activities.

In the last course we learned how to review, analyse and design valuable content for your travel market.
In this course we will show you how to expand your content into your email marketing activities. Using effective email marketing techniques you can attract and retain customers.

Personalisation allows you to be more user focused with your email content and automation is one way to manage your email campaigns efficiently. We will learn more about both of these marketing activities in this lesson.

By the end of the course you will be able to:

Understand email marketing fundamentals

Understand the 6 main types of email campaigns for travel professionals

Design emails for winning campaigns

Understand email marketing do’s and don’ts

Personalise the email experience

Utilise email marketing automation

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team