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An Introduction to Digital Marketing for the Travel Industry

Overview

Welcome to An Introduction to Digital Marketing for the Travel Industry!

The aim of this course is to introduce you to the main concepts and best practices of digital marketing for the travel industry.

The course consists of 5 lessons, with each lesson including a number of different topics. Each lesson includes one or more videos, associated reading materials, and an -end-of-lesson quiz.

By the end of the course you will be able to:

Apply Principles of Digital Marketing

Understand key concepts in the online travel landscape

Evaluate the travel market potential for your online positioning

Create a digital marketing plan

Developing Travel Marketing Objectives

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team

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