Offline Digital Marketing
Once you fully implement your digital marketing campaigns it is time to bring your online marketing offline. By now you know your key digital objectives, what type of content to use to attract your target audience, how to use SEO and PPC to achieve results and the tools that will help you to drive these results.
In this course we will learn how to take your successful online marketing campaigns and use them in the real world. Events, workshops, customer service and media relations are just some of the topics that we will learn about in the next lesson. These are key components of your offline marketing that can have a major impact on the success of your overall business objectives.
By the end of the course you will be able to:
Design a media outreach strategy
Conduct PR analysis and find PR opportunities
Understand the 6 main types of email campaigns for travel professionals
Understand email marketing do’s and don’ts
Personalise the email experience
Utilise email marketing automation
To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.
The Top Travel Marketing Team