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Pay Per Click (PPC) – Search Marketing


Pay per click advertising in one of the most popular ways to advertise to your potential audience online.

From Google adwords to Bing Ads, PPC marketing allows you to tap into your users search behavior and put your brand in front of them at different stages of the buyer’s journey.

In this course you will learn how PPC marketing works, why many brands are using PPC marketing strategies, how to set up a basic PPC campaign and how to optimise your advertising for better results.

By the end of the course you will be able to:

Understand how PPC works and when to use it as a marketing activity

Understand PPC terminology

Use various PPC Advertising formats

Understand the different Ad networks and how they work

Use the features of PPC campaigns for the travel industry

Build a basic and advanced PPC campaign

Work with budgets and bidding

Develop practical key performance indicators for your PPC campaigns

To get started, click on the first lesson in the right-hand menu.

Once you have completed the course you’ll receive a certificate and badge

The Top Travel Marketing Team