Pay Per Click (PPC) – Search Marketing
Pay per click advertising in one of the most popular ways to advertise to your potential audience online.
From Google adwords to Bing Ads, PPC marketing allows you to tap into your users search behavior and put your brand in front of them at different stages of the buyer’s journey.
In this course you will learn how PPC marketing works, why many brands are using PPC marketing strategies, how to set up a basic PPC campaign and how to optimise your advertising for better results.
By the end of the course you will be able to:
Understand how PPC works and when to use it as a marketing activity
Understand PPC terminology
Use various PPC Advertising formats
Understand the different Ad networks and how they work
Use the features of PPC campaigns for the travel industry
Build a basic and advanced PPC campaign
Work with budgets and bidding
Develop practical key performance indicators for your PPC campaigns
To get started, click on the first lesson in the right-hand menu.
Once you have completed the course you’ll receive a certificate and badge
The Top Travel Marketing Team