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SEO for the Travel Industry

Overview

Once a hot topic and buzz word, SEO is no longer a technical requirement for digital marketers but a necessary component of your online marketing toolbox. Search engine optimisation is one way to ensure you are being found by the search engines online (i.e. Google and Bing).

In this course we will learn about the various ways that you can optimise your content for the biggest search engines. We will discuss the tools required to increase your organic search results and the technical SEO necessary to achieve a more advanced search position.

By the end of the course you will be able to:

Understand email marketing fundamentals

Understand the 6 main types of email campaigns for travel professionals

Design emails for winning campaigns

Understand email marketing do’s and don’ts

Personalise the email experience

Utilise email marketing automation

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team