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Social Media Marketing

Overview

Using social media channels is a constructive way to reach out to your potential customers. Channels such as Facebook, Twitter, Pinterest and LinkedIn allow you to access new audiences, advertise to your target market and create brand awareness.

In the last course we will learned how to create attention grabbing content and emails that will ensure your customers receive the right information at the right time.

In this course you will learn how to use social media to attract potential customers, build brand awareness through various social media channels and create a sustainable social media strategy using tools such as calendars and scheduling.

By the end of the course you will be able to:

Understand social media marketing fundamentals

Understand how to use social media to market your travel products/services

Learn how to create attention grabbing social media accounts

Learn how to run events and promotions on social media channels

Advertise on Facebook effectively

Understand social media monitoring

Personalise customer service on social media

To get started, click on the first lesson in the right-hand menu. Once you have completed the course you’ll receive a certificate and badge.

The Top Travel Marketing Team